Introducing Irelands new Makeup Brush brand … AYU Makeup

Beauty lovers rejoice! Let us introduce you to AYU Make Up Brushes.

AYU, a name derived from the Indonesian word meaning ‘Beautiful’, is an Irish based Irish owned Make Up Brush Company set up by renowned makeup artist Suzanne O’Neill and her sister Laura Maher.


Suzanne has worked in the beauty industry for over ten years in roles varying from beautician to makeup artist to product trainer, over the years she answered many of the same questions from her clients when it came to makeup, ‘where did you get your makeup brushes?’ While recommending the usual mainstream brands, she knew that the price of the majority of them would deter some of her clients from purchasing the most essential tools in their makeup kit. It was then, when the brand AYU was born.


The idea was to develop her own brand of brushes that would deliver the same quality and ease of use as the top brands but at a more affordable cost. Laura has worked in marketing and distribution for ten years and brought wealth of experience to AYU by sourcing and distributing products in the most cost effective way.

ayu set

AYU hero products include the AYU Buffer Brush (€12.50), this multifunctional brush is ideal for creating a full coverage make up application with cream, liquid and power products. For those who are looking to expand their eye make-up brush collection, the AYU All About The Eyes 4pc (€18.50) is the brush set for you, the set includes the AYU Pro Blender, AYU Blender, AYU Angled Liner, and AYU Crease Brush. The AYU Angled Liner brush is a firm favourite among Irish ladies, this synthetic hair brush has a razor sharp angle for precision work and is suitable for working with gel, cream or powder on either the eye line or eyebrow.

Speaking of AYU, owner Suzanne O’Neill said, “We spent months working with our vendors to make sure that the quality of our product was as strong as that of the best on the market. We just always found it difficult to comprehend why the most simple of products needed to cost so much. We opted to sell mainly online in order to pass on these savings to our customers but as demand was so high we are now rolling out in pharmacies nationwide while still keeping prices affordable”.

Full range of AYU brushes HERE

Anita Whyte

Anita is founder of Award Winning blog Dolledup. A blog to make women feel beautiful from the inside-out. Anita has brought together a wonderful team of professionals talking Beauty & Fashion, Personal Development, Health & Wellbeing, Fertility, Aromatherapy, Nutrition and Fitness.