wet n wild® introduces its newest celebrity Global Beauty Ambassadors, Kat Graham, Jasmine V and Brianne Howey. The brand, known for its trendy colors, quality and accessibility identified these three beauties as bold, global-minded women with a distinct flair for beauty, who authentically represent the Brand.
As the new Global Beauty Ambassadors, these stunning women will be turning up their glam on stage and on the red carpet with wet n wild® to show the world how to achieve their on-trend signature looks, and provide exclusive behind-the-scenes access to the world of Hollywood beauty. They will work with the Brand on both beauty-focused and social-good initiatives, and will lend their vision to the 2016 Collection.
The new Global Beauty Ambassadors will appear in elements of the Brand’s marketing campaign, including online, print, press and/or video campaigns, advertising, social media and in-store displays. These inspirational women will also bring their passions and exquisite style to wet n wild®’s new #StayWild campaign, created by A Different Kind of Animal where women and girls are encouraged to be “wild at heart”; to embrace their wild side, their inner renegade that’s fresh, confident, sassy, and forever cool regardless of their job, responsibilities, exams, kids, etc.
“We are proud to have Kat, Jasmine and Brianne as part of the wet n wild family because they mirror the edgy, adventurous colorful vibe that represents the deeply-rooted heritage of our Brand and the diversity and passion of LA,” said Bill George, President of Markwins Beauty Products, Inc. “We know the impact that these three women have; not only are they strong role models to the millions who avidly follow their skyrocketing careers, but they are also savvy fashionistas who are diverse, smart and fearless women with a penchant for wild beauty.”
Go Wild for These Beauties
As a star of the hit CW drama series, “The Vampire Diaries,” Kat has also proven to be a multi-talented singer, dancer and social advocate with a style of her own. Her unique style shines through in her music videos and in her presence on the red carpet, for which she has been regularly praised over the years.
“This is a perfect fit for me as a woman because wet n wild is known for values that are essential to me. The products are not only high-quality and affordable, but also allow me to be diverse with my look and style every day, not to mention that the Brand has a cruelty-free positioning that I strongly support. Right now, I love playing up my eyes using wet n wild’s MVP Mascara and H20 Proof Liquid eyeliner. wet n wild encourages playfulness when it comes to beauty,” said Graham. “I’m thrilled to be a part of the family and to get all of our amazing collaborations underway!”
Learn more about Kat on her social media channels: Facebook… Twitter … Instagram … YouTube
Jasmine Villegas (known as Jasmine V)
Jasmine V has had a passion for beauty and style since she was a young girl, and it has only intensified as she has risen towards fame as both a musician and an actress. She has captured the heart of an international audience and that following has catapulted songs like “That’s Me Right There,” featuring Kendrick Lamar and “Walk Away” into the realm of instant hits. She is currently touring, opening the 2015 Jake Miller Tour. Throughout her career, Jasmine V has displayed bold, stunning and fearless beauty and style instincts that have resonated with her fans.
“I’m so excited to be representing wet n wild! If you open my makeup bag, it’s a brand that has always been part of the mix. I’m really into a sun-kissed summer look, and am obsessed with wet n wild’s Color Icon Bronzer and Mega Slicks Lip Balm Stains. Who doesn’t love being able to try out trends, get a little wild with color and be creative with makeup that looks amazing and has every shade available without a painful price tag?” said Villegas. “This is one of those perfect fit scenarios, and I’m going to rock these insanely beautiful colors like never before!”
Up-and-coming TV and film actress, Brianne Howey, most recently landed her first major movie role in “Horrible Bosses 2” and has been seen on shows such as “Revenge,” “Twisted” and “Hart of Dixie.” Her love for wet n wild® started at a young age, and her loyalty to the Brand allowed her to achieve her dream of becoming a Global Beauty Ambassador.
“I’m completely thrilled to be part of the wet n wild family. It is a brand with a strong personality, which I love, and being a brand ambassador means being a living representative of what the brand stands for: glamour, fearlessness and fun.” said Howey. “I’m so proud to work with a brand that empowers women to experiment with their style by using a wide range of makeup products that are accessible and of great quality. I can’t live without wet n wild’s eye shadow palettes, especially the Color Icon Trio in Walking on Eggshells; I love how pigmented, shimmery and easily blendable it is.”